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Italy's Gucci bans fur, joining others in seeking alternatives
12 October 2017, 03:28 | Kelvin Horton
Gucci pledges to go fur-free
The brand's Spring-Summer 2018 collection, which was shown at Milan Fashion Week in September and will go on sale next year, will be its first without fur.
Alessandro Michele, appointed as the brand's Creative Director in 2015, is said to have led the initiative.
The Humane Society, which supports the fur free alliance among fashion houses, said Gucci's announcement Wednesday was a "game-changer", involving "perhaps the biggest fur-free retailer announcement worldwide to date".
Its fur-free policy includes mink, coyote, raccoon, dog, fox, rabbit, and karakul (otherwise known as Swakara, Persian lamb or astrakhan) and all others species specially bred or caught for fur.
"In selecting a new creative director I wanted to find someone who shared a belief in the importance of the same values", Bizzarri said. So we commend Gucci's compassionate decision, and for helping to ensure that the future of fashion is fur-free'. In 2016, Italian designer Giorgio Armani announced his brands would end their use of fur, "reflecting our attention to the critical issues of protecting and caring for the environment and animals".
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