ibusinesslines.com
ibusinesslines.com October 18, 2017


Italy's Gucci bans fur, joining others in seeking alternatives

12 October 2017, 03:28 | Kelvin Horton

Gucci pledges to go fur-free

Italian fashion house Gucci to go fur-free in 2018, says CEO

The brand's Spring-Summer 2018 collection, which was shown at Milan Fashion Week in September and will go on sale next year, will be its first without fur.

Alessandro Michele, appointed as the brand's Creative Director in 2015, is said to have led the initiative.

The Humane Society, which supports the fur free alliance among fashion houses, said Gucci's announcement Wednesday was a "game-changer", involving "perhaps the biggest fur-free retailer announcement worldwide to date".

Its fur-free policy includes mink, coyote, raccoon, dog, fox, rabbit, and karakul (otherwise known as Swakara, Persian lamb or astrakhan) and all others species specially bred or caught for fur.

"In selecting a new creative director I wanted to find someone who shared a belief in the importance of the same values", Bizzarri said. So we commend Gucci's compassionate decision, and for helping to ensure that the future of fashion is fur-free'. In 2016, Italian designer Giorgio Armani announced his brands would end their use of fur, "reflecting our attention to the critical issues of protecting and caring for the environment and animals".


Burberry was targeted by protesters during London Fashion Week over its continuing use of fur in its collections.

Gucci plans to organize a charity auction of their remaining fur items, with all proceeds benefitting LAV and the Humane Society, Glamour reported.

The luxury brand will also become part of the Fur Free Alliance, an global group which promotes animal welfare and fur alternatives in the fashion industry.

Animal rights campaigners welcomed the move from Gucci, saying it could have a knock-on effect.

Joh Vinding, the chairman of Fur Free Alliance, said: "For decades animals in the fur industry has been subjected to intense cruelty, living their entire lives in miserable, filthy cages".



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