ibusinesslines.com
ibusinesslines.com October 20, 2017


Nigerian Model in 'Racist' Dove Ad Defends Campaign

11 October 2017, 03:55 | Myron Mathis

Pacific Press Getty Images

Pacific Press  Getty Images

"So I'm scrolling through Facebook and this is the * a class="_58cn omniture-processed" href="https://www.facebook.com/hashtag/dove?source=feed_text&story_id=1662304190486605" data-ft="{"tn":"*N","type":104}" *#dove ad that comes up. ok so what am I looking at", she wrote on Friday. In its apology, the company said the ad "did not represent the diversity of real beauty" that it cares about.

According to the model, she was unaware of what the final product would be.

Fans of Dove and its ideals are urged to head over to the full length of Ogunyemi's statement, as it reveals several key factors in relation to the controversial advertisement. For the most part, what went viral was her morphing into a white woman.

Ogunyemi said that as a dark-skinned woman she is well aware that society has historically valued light skin and the negative impacts that can have on young women, including herself. No lie. If you Google "racist ad" right now, a picture of my face is the first result. Considering Dove's history of showcasing women of all backgrounds, shapes and skin hues, for some observers, it is hard to fathom that Dove's marketers and social media team were truly driven by racist intent.

The black woman at the center of this ad - and controversy - is now speaking out.

See some of their reactions on social media below.

Thoughtful responses are always better.

"All of the women in the shoot understood the concept and overarching objective-to use our differences to highlight the fact that all skin deserves gentleness", she explains.

She felt proud to be the face of the beauty campaign and to represent "Black Girl Magic'".


Next, a full 30-second TV commercial was released in the USA, featuring seven women of different races and ages, answering the question: If your skin were a wash label, what would it say?

"Then the full, 30-second TV commercial was released in the United States, and I was over the moon again".

"The original ads came out about a month and a half ago, I shared them with my friends and family and everyone loved it so it was kind of a whirlwind on Sunday when I found it".

One of the major reasons for backlash, though, was that very few people saw the ad as originally intended.

Many argued that "turning black white" just perpetuates a long history of depicting Black people as dirty and white people as pure.

I can see how the snapshots that are circulating the web have been misinterpreted, considering the fact that Dove has faced a backlash in the past for the exact same issue. She also says that she feels the public was justified in their initial outrage.

A black model featured in a Dove Facebook ad which many have called a racially insensitive spoke out about her participation in the photo shoot and said the furor over it was missing some important context.

"I had been excited to be a part of the commercial and promote the strength and beauty of my race, so for it to be met with widespread outrage was upsetting", the Nigerian-Brit raised in Atlanta wrote.



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