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11 October 2017, 01:15 | Justin Tyler
Umang Bedi, MD, India and South Asia at Facebook, has stepped down from his role. "He has built a strong team and business during his time with us, and we wish him all the best".
Sandeep Bhushan, who is now is the director, consumer and media (South Asia), will be the interim managing director, as the company looks for Mr. Bedi's successor.
He was mandated to lead strategic relationships with top clients and regional agencies in the country.
Before joining Facebook, Bedi assumed the role of Managing Director - Southeast Asia at Adobe. Prior to Samsung, Bhushan was vice president, digital for HT Media. He had taken over from Kirthiga Reddy, who returned to the U.S. to take on a new role at the company's headquarters at Menlo Park. During his time, he was tasked with leading business operations with a focus on growing the sales and marketing functions, driving strategic partnerships and alliances and driving cloud services opportunities within the enterprise, government, education and SMB sector.
Bedi joined Facebook at a time when the social networking giant was embroiled in a controversy around its Free Basic initiative, which offered free connectivity to select internet services in several parts of the country. In August this year, Vishal Sikka resigned as managing director of Infosys. He is now developing strategies and partnerships for the social media platform. This is the second high-level exit in a tech company in India.
"For me, five trends - geographic shift in mobile user growth, Internet is mobile and mobile is Internet, connected device explosion, platform economy and moving to a network level from the mobile ecosystem - are driving the change in the country", Bedi said recently at a Facebook event in the capital.
These efforts seem to have come to fruition, now that India has overtaken the United States to become the social networking platform's largest country-based audience.
As of 13 July, Facebook reported a total "potential audience" of 241 million active users in India, compared with 240 million in the US.
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