ibusinesslines.com February 21, 2018

Snapchat's new Context Cards give users less reason to search

10 October 2017, 06:55 | Justin Tyler

Getty PANIC Snapchat appears to have done down this afternoon


The stories you passively watch on a daily basis will now be turned into launchpads for more information and actions. So, for example, if your friend is eating avocado toast at a trendy new brunch spot, you might swipe up to see multiple informational Cards - including directions, a phone number and website, the ability to reserve a table in advance, or calling an Uber to go there immediately.

Snapchat's Context Cards are bound to be a big deal for the company and the platform - they're a new way for Snap to drum up business, for one, and they're also just starting out, with plenty of potential to grow in future.

You will be able to book a table through the app partnered with Bookatable and hail a ride through the app partnered with Uber.

The feature will first roll out to Snapchat users in the United States, Canada, the United Kingdom, Australia and New Zealand.

The feature contains reviews, maps, tips and more information about whatever you're watching, powered by content from partners like Tripadvisor, Foursquare, Michelin and Goop.

If users share their location along with a Snap - either by submitting it to a public Our Story or by adding a special venue filter - Snapchat will let others swipe up to see more info about that location.

Snap says it aims to always show you the most relevant information.

The app is used by 170 million people eveyrday.

For Snapchat users who are 25 years-old and younger this rises to 40 minutes a day. Snapchat, which boasts a young-skewing audience, averaged 173 million daily users worldwide in the second quarter.

This video will be released to Snapchat users in the coming weeks.

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