ibusinesslines.com August 19, 2017

Sarahah: All you need to know about the disruptive anonymous messaging app

11 August 2017, 05:21 | Jodi Jackson

Image via NYMag

Image via NYMag

The app was launched in June and it has taking the internet by storm recently: It is now the fourth top trending application in the Apple app store. Sarahah, created by Saudi developer ZainAlabdin Tawfiq, has gone viral and allows anonymous messaging.

The Sarahah anonymous messaging app provides a platform to search for users, express one's feelings much easily and anonymously, and end it there.

Apparently, if you check around the app's official website, you can see that the developer claims, "Sarahah helps you in discovering your strengths and areas for improvement by receiving honest feedback from your employees and your friends in a private manner".

The app has however become a trending hit in India, it is now the No. 1 app in the iOS App Store. It shows a user's profile picture along with Sarahah username, and number of messages received. Meanwhile "Search" tab lets you search for people to send them anonymous messages. It even topped the list of free apps on Apple's app store recently. The app is expected to refresh with new features within the next few days since we saw a message similar to that during navigation.

But if you remember the setup, Sarahah takes your email address, which is concealed in the app. But of course, the risk is that people will quickly start sending hateful texts to their friends, acquaintances and that's already happening with Sarahah.

The idea behind the Sarahah is simple. In the sense, this app won't reveal the receiver as to who actually sent the message. A new app taking the teen world by storm asks you to "Let your friends be honest with you". On Google Play Store, the messaging application has now entered the "5,000,000-10,000,000" installs range. You can report a message, block user but what happens to those who send abusive messages is unclear. Another setting ensures that non-registered users can't message you on the app. Well, the app doesn't show up any information about the sender. The big problem is there's no way of knowing who's sent you a message. As the app has no reply option, one can share the anonymous message with a remark on their Facebook, Twitter or other social media accounts.

While I'm not concerned about technical difficulties, I am concerned about the vulgarity and inappropriate comments anonymous apps always seem to breed.

Where Sarahah's privacy policy goes, the company says they won't disclose the identity of the logged-in senders to users, except with their consent. There is no option to share pictures or videos which makes it lighter on the resources. Are you missing out on something if not using Sarahah?

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