ibusinesslines.com March 17, 2018

Facebook rolls out video shows, in new challenge

11 August 2017, 03:39 | Jodi Jackson

BI Intelligence

BI Intelligence

Watchlist feature of the tab will help users to easily follow their favorite shows.

"We've learned that people like the serendipity of discovering videos in News Feed, but they also want a dedicated place they can go to watch videos", Daniel Danker, Facebook's product director, said in a statement on Wednesday. That's why a year ago we launched the Video tab in the USA, which offered a predictable place to find videos on Facebook. Some of the shows are pre-recorded, whereas others are streamed live.

All of which has led some to predict that Facebook will ultimately end up on the same diss list as YouTube, ie a platform that the music industry reluctantly does business with, for marketing and content management reasons, but which is routinely bad mouthed by the music community to politicians and the press.

To help further promote and advance Watch, Facebook will also be introducing Show Pages. PAA accepts video submissions right here, and while it does not pay for content, it credits creators with their channel links on Facebook (16.5 million followers), YouTube (1.8 million subscribers), and Instagram (218,000 followers) - which often results in a flood of new followers in a matter of days.

"You'll be able to chat and connect with people during an episode, and join groups with people who like the same shows afterwards to build community". The Watchlist makes it easy for fans to catch every day's new episode. Gabby Bernstein, a New York Times bestselling author, motivational speaker, and life coach, uses a combination of recorded and live episodes to connect with her fans and answer questions in real time. Tastemade's Kitchen Little is a amusing show about kids who watch a how-to video of a recipe, then instruct professional chefs on how to make it.

The service will also include a weekly Major League Baseball game.

Watch is also a place for creators and publishers though. Similarly, the ability to make shows will also be available to a small amount of U.S. users for now.

Facebook said it will be introducing Watch to a limited group of people in the US and plans to bring the experience to more people soon.

Reuters reported in May that Facebook had signed deals with millennial-focused news and entertainment creators Vox Media, BuzzFeed, ATTN, Group Nine Media and others to produce shows, both scripted and unscripted.

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