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ibusinesslines.com July 22, 2017


Poundland in legal row with Toblerone over copycat Twin Peaks chocolate bar

17 July 2017, 06:11 | Kelvin Horton

Poundland's chocolate bar has mountain to climb after Toblerone 'row'

Poundland Twin Peaks chocolate bar

Poundland has been forced to delay the launch of what appears to be a copycat chocolate bar, provoking the ire of Toblerone.

At £1 for 180 grams of chocolate it certainly offers more chocolate for your money that the standard cost equivalent 150g Toblerone, but, according to the Guardian, a legal letter from the Toblerone maker has delayed the launch. The launch was then delayed until the middle of July.

Instead of featuring the iconic Matterhorn on its red and gold packaging, the Poundland version features the Wrekin, a hill in Shropshire.

The bar is also made in Birmingham rather than Switzerland.

Fans eagerly awaiting the launch have reportedly been told by Poundland's customer services that there is now no release date.


The companies held talks last week but neither side would comment on any dispute.

In the run up to Christmas a year ago, chocolate-lovers were horrified to find that the bars had wider spaces between their chunks, and that the weight of the bars had fallen. Although Poundland says it's still in development and should still hit the shops eventually.

When Twin Peaks was announced, Poundland trading director Barry Williams told The Telegraph: "Our shoppers are savvy and the change in their favourite chocolate bar did not go unnoticed".

He said that Poundland is responding to a need to create a "new £1 alternative" and that it's important to have chocolate bar with "a British taste, and with all the spaces in the right places".



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