ibusinesslines.com July 28, 2017

KODAK EKTRA Smartphone launched in India for Rs. 19990

17 July 2017, 07:36 | Jodi Jackson

Kodak Ektra with 21MP rear camera and 13MP front camera launched at Rs 19990

Kodak Ektra photography-centric phone launched in India at Rs 19999

London based Bullitt Group is the official distributor of the Kodak branded smartphones and the product is already available in the U.S. and the UK.

Bullitt Group, a Kodak licensee for mobile devices, on Monday announced that photography-focussed smartphone Kodak Ektra has been launched in India at Rs. 19,990. The Kodak Ektra was first launched in Europe in December a year ago for £450 (approx Rs.38,000). The device runs on dated Android 6.0 Marshmallow, which is a massive letdown. It now supports RAW file format in the manual mode and has improved auto focus and face detection.

"Kodak Ektra smartphone is all about capturing the moment, telling a story, and revelling the experience of photography". Already available in the US and Europe, the smartphone lets aspiring photographers capture exceptional pictures. The main highlight of the handset is its cameras. A lot of millennials probably won't even recognize the iconic photography and imaging brand, but here we are in 2017, looking at the Kodak Ektra Smartphone which has just launched in India. The new smartphone is inspired by Kodak's cult 1941 Ektra camera and perhaps the reason for its retro design.

It has a 21MP Sony IMX230 rear camera sensor protruding out of the device. It can also record videos in 4K resolution. For selfies, it has 13MP front camera with phase detection, auto focus and F/2.2 aperture.

Kodak Ektra photography-centric phone launched in India at Rs 19999

The phone also sports a custom camera app which comes with a SLR-style scene selection dial that can be controlled using haptic touch. "In Manual mode, more advanced users can adjust exposure, ISO, focus, white balance and shutter speed, with the results being visible on the screen as changes are made".

The faux leather finish on the back a gives a premium feel to the device. But where the Ektra excels is in the camera department.

Besides high quality cameras, this phone has 5 inch Full HD display (441 ppi) screen. The display is protected by Corning Gorilla Glass technology and a 2.5D curved glass on top.

The smartphone comes with 3GB of RAM and 32GB internal storage, expandable memory up to 128GB with a microSD card.

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