ibusinesslines.com
ibusinesslines.com November 22, 2017


Facebook Messenger Home Screen Ads Rolling Out Worldwide

17 July 2017, 02:13 | Jodi Jackson

David Ramos  Getty Images

David Ramos  Getty Images

This is a very important step by Facebook to continue to monetize its users that are there on its segregated platforms, namely Facebook, Messenger, Instagram, and WhatsApp.

But there is a problem looming: Facebook has been saying for the past year that it is running out of places to put ads in News Feed.

Facebook revenue growth was expected to throttle back "significantly" this year as the social network runs out of room to post ads, Facebook's chief financial officer David Wehner said during an earnings call with analysts.

Facebook wants to incorporate ads in Messenger. For now, the few ads you will see on the service will run as test, with only a few percentage of users in the United States able to access it. It added 76 million new users last quarter.

For more information, you can head over to the official announcements of Facebook.


People who love to chat on Facebook Messenger will now find the app filled with adverts as the social network will start pushing advertisements on those who are using the function.

After testing Messenger ads in Thailand and Australia, Facebook has announced that advertisers will be able to buy advert slots within the app. Or at least that's the hope.

To keep things cool Facebook said users can even hide specific ads, but surely would be unable to stop those completely. Piper Jaffray believes Instagram did $2 billion in revenue in 2016, and that its revenue will grow to $22 billion by 2021. In comparison, Facebook did nearly $27 billion in total ad revenue in 2016.

It's not the first app to get a rework to make it useable in countries where mobile Internet speeds can be slow, being preceded by Facebook Lite, Twitter Lite and YouTube Go. But it would be better to have two.



Other News

Trending Now

Female foreign fighters found in Mosul, victory celebrated in Baghdad
Iraq's US -backed forces succeeded in wresting Mosul from the Islamic State group but at the cost of enormous destruction. National army, police and other security troops along with Popular Mobilization Forces (PMF) partook in the parade.

Mickey Mouse, 'Toy Story,' 'Guardians,' and More Score Attractions
Elsewhere, the whole entrance to Epcot is getting an overhaul, but undoubtedly Guardians and Ratatouille are the biggest news. Expect things to get very meta, because apparently, a young Peter Quill visited Epcot before he was whisked away from Earth.

Build your own E-Pace
When the 2018 Jaguar E-PACE lands locally in the second quarter of next year the range is expected to top out at about $84,000. The E-Pace set the new record of 270-degree corkscrew-like "barrel roll" jump when it covered a distance of 15.3 m / 50 feet.

Thousands protest judicial reforms in Poland
Poles also rallied in other cities across Poland including Krakow, Szczecin and Wroclaw. The country's fragmented opposition also promised to be more united against PiS.

Hollywood mourns the death of horror icon George A. Romero
When asked about his fascination with zombies , Romero told NPR "In my work, [it's] usually the humans that are the worst". He passed away alongside surviving family members, while the score to one of his favorite movies, The Quiet Man , played.

AC Milan in £41million offer for Manchester United transfer target Renato Sanches
Several top clubs have shown an interest in signing the Portuguese midfielder this summer, so he is not short of options. Staying at Bayern, though, would also mean a battle to make it into the first team.

Chelsea & Man City tank Arsenal's Thomas Lemar hopes
But Lemar has had his head well and truly turned by Arsenal's interest and is prepared to force his dream move over the line and demand to be sold if Monaco play hard ball.