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ibusinesslines.com September 23, 2017


Facebook Messenger Home Screen Ads Rolling Out Worldwide

17 July 2017, 02:13 | Jodi Jackson

David Ramos  Getty Images

David Ramos  Getty Images

This is a very important step by Facebook to continue to monetize its users that are there on its segregated platforms, namely Facebook, Messenger, Instagram, and WhatsApp.

But there is a problem looming: Facebook has been saying for the past year that it is running out of places to put ads in News Feed.

Facebook revenue growth was expected to throttle back "significantly" this year as the social network runs out of room to post ads, Facebook's chief financial officer David Wehner said during an earnings call with analysts.

Facebook wants to incorporate ads in Messenger. For now, the few ads you will see on the service will run as test, with only a few percentage of users in the United States able to access it. It added 76 million new users last quarter.

For more information, you can head over to the official announcements of Facebook.


People who love to chat on Facebook Messenger will now find the app filled with adverts as the social network will start pushing advertisements on those who are using the function.

After testing Messenger ads in Thailand and Australia, Facebook has announced that advertisers will be able to buy advert slots within the app. Or at least that's the hope.

To keep things cool Facebook said users can even hide specific ads, but surely would be unable to stop those completely. Piper Jaffray believes Instagram did $2 billion in revenue in 2016, and that its revenue will grow to $22 billion by 2021. In comparison, Facebook did nearly $27 billion in total ad revenue in 2016.

It's not the first app to get a rework to make it useable in countries where mobile Internet speeds can be slow, being preceded by Facebook Lite, Twitter Lite and YouTube Go. But it would be better to have two.



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