ibusinesslines.com March 19, 2018

Manchester United partners with the new Facebook augmented reality developer platform

27 April 2017, 04:08 | Jodi Jackson

The social media giant is now betting on augmented reality. Facebook highlighted that at F8 with a focus on Facebook Spaces, which is a new VR app where users can get together in an interactive virtual environment.

Note that augmented reality is not the only area in which Facebook and Snapchat are competing.

Facebook's "reality" will look like this: You're talking with some friends on Facebook about a party or trip, rather than just texting back and forth or through a video call, augmented reality allows everyone in that conversation to see each other as if they're in the same room.

To create this feeling, Facebook Spaces lets you customise a cartoon avatar to represent you in the virtual world based on one of your Facebook photos.

AR software is already available on smartphones: displaying information over a monument, for example, placing virtual objects in the physical world, like Pokémon Go, and transforming images, like Snapchat's filters, to generate amusing effects on people.

Facebook Spaces has a tonne of features for friends to hangout in a virtual universe - naturally there's a selfie stick so your avatar can even take a picture of itself.

I was amazed at what's to come. At this year's F8, which kicked off yesterday in San Jose, he introduced his company's new platform for achieving that goal via augmented reality (AR): the Camera Effects Platform.

The VR app also draws on the wealth of content connected to your Facebook profile.

Users will also be able to stream their games live on Facebook and it sounds very similar to what gamers are doing now on Twitch and YouTube.

"The big takeaway, put simply, is that Facebook has copied Snapchat as far as it can, and now it's going to try and outpace them", said Molly Wood, senior tech correspondent.

Facebook thinks they're the future in Messenger and is opening up the development so more businesses can build their own bots. Act one involved bringing smartphone camera support across all of Facebook's applications, including Messenger, Events, and Instagram.

At the F8 event Facebook also launched a new virtual reality app, Facebook Spaces, created to let users hang out in virtual environments.

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