ibusinesslines.com August 23, 2017

Samsung joins Amazon for HDR tech

20 April 2017, 03:24 | Jodi Jackson

Samsung joins Amazon for HDR tech

Samsung and Amazon are pushing a new HDR10+ standard

This allows the TV to adjust brightness levels on a broadcast to each scene, or even each frame, aiming for a more accurate representation of how the scene "should" look.

HDR10 Plus is an evolution of HDR10 TV technology, and has been developed by Samsung.

Samsung said the latest agreement centers on promoting what it calls the HDR 10 Plus technology, which is a development from the previous technology standard of HDR 10. Samsung plans a firmware update for the 2016 UHD TVs to support HDR10+. "We're excited to work with world-class industry partners, including Amazon Video, to bring more unbelievable HDR content directly to our 2017 UHD TVs, including our QLED TV lineup". Samsung has also partnered with YouTube and other companies that can deliver HDR content and integrate it into its products.

The South Korean tech giant will provide various streaming services based on HDR10 Plus on the Amazon Prime Video app. Previously, Samsung collaborated with Colorfront to improve HDR10+ workflows for creative post-production mastering by using Colorfront's Transkoder.

Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies.

Samsung and Amazon first cooperated in HDR10 back in 2015, showing TVs and content that followed the standard.

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