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ibusinesslines.com August 23, 2017


Facebook's new camera could make you question reality

20 April 2017, 03:49 | Jodi Jackson

Addressing developers on stage here, Facebook CEO Mark Zukerberg said he once thought of futuristic eyeglasses as the way most people would experience augmented reality, but he now believes "realistic 3D objects" created via smartphone cameras will be AR's future.

Augmented Reality Studio: Facebook is opening up its Augmented Reality platform for developers so that they can make maximum use of Facebook's computing power.

The Facebook founder said his company has "a lot of work" to do on this front. Facebook's camera will soon be able to recognize objects like coffee mug and other objects.

Launching in closed beta, the new platform is "act two" in Facebook's AR ambitions, Zuckerberg said.

While it's sunk billions into virtual reality ventures via Oculus, social networking giant Facebook was all about augmented reality at its F8 conference this week. We use cookies to improve your browsing experience. Facebook unveiled its first major step in that direction on Tuesday with Facebook Spaces, an app that makes it possible to spend time with friends in virtual reality. AR studio is a tool that will enable the developers to create and develop what they want. At this year's F8, which kicked off yesterday in San Jose, he introduced his company's new platform for achieving that goal via augmented reality (AR): the Camera Effects Platform. Last month, we reported Apple is now undergoing testing for a pair of iPhone-connected digital glasses which may use AR technology.

For game lovers Facebook's buyout of Oculus VR has set up the platform for Facebook Spaces.


Facebook says many effects can be built without the need to write any code.

"We're making the camera the first AR platform".

Game developer EA has also built a Mass Effect-themed helmet mask that pulls in stats from your progress in the game.

Messenger head David Marcus claims the app has become the de facto "white pages" of messaging, since people can find and chat with friends without knowing their phone number.

For Facebook, the broadcast of the shooting death was the latest in a series of high-profile killings, assaults and other violent incidents to be shown either live or after the fact on the world's largest social media network.



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