ibusinesslines.com July 21, 2017

Facebook launches augmented reality Camera Effects Platform

20 April 2017, 03:28 | Jodi Jackson

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"Virtual reality and augmented reality go hand in hand", Zuckerberg said. The social media giant spent a substantial amount of time to integrate such features into its platform. That long road map included creating glasses and eventually contacts to see the world through an augmented reality lens. Instead of putting on goggles, you will hold up your smartphone and watch as it overlays graphics on the world in front of you in real time.

Facebook executives stressed that the technology is still in its early stages, and that the "journey to the future of augmented reality is just one percent finished", as Deb Liu, vice president of platform and marketplaces, put it. Zuckerberg said the company is making the "first mainstream augmented reality platform out of the camera", called "Act 2".

Above: Facebook's demo of a family playing an AR game. Oculus, which was purchased by Facebook for $3 billion in 2014, has also faced legal fallout over its intellectual property, after a grueling court case resulted in a $500 million judgment against the company.

Both companies introduced new camera filters on Tuesday that will let users express themselves in photos and videos using the latest augmented reality techniques.

Facebook has also been heavily criticised for its management and removal of illegal and extreme content on the site, as well as the sharing of so-called fake news stories.

Messenger also gets some new chat functions including an extension that allows more than one person to interact with popular apps like Spotify, for group interactions with playlists.

Other uses of augmented reality have included the ability to hang out with a hologram of "Mad Men" star Jon Hamm or assemble a virtual human brain.

Don't expect the Facebook app to suddenly spawn a bunch of augmented reality features overnight.

The new Chat Extensions for Messenger which will also help businesses improve their operations. The idea is simplify what might otherwise require a flurry of texts and sharing of links. Yesterday in a blog post the company said it was not quick enough to take down the video of the killing, or the confession on Facebook Live that followed. But how the company can do that is the hard question.

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