ibusinesslines.com March 22, 2018

Facebook CEO Mark Zuckerberg sees augmented reality's future in the camera

20 April 2017, 02:39 | Justin Tyler

"It's going to take a while for this to develop", Zuckerberg said.

F8, Facebook's yearly developer conference, is here again for a two-day info blast from the world's biggest social platform.

Zuckerberg's comment came during the opening of Facebook's annual developers conference in the heart of Silicon Valley, where he focused on technology tools meant to promote stronger communities.

Zuckerberg said launching an in-app camera was the first step in laying the groundwork for the new Camera Effects platform that was unveiled today.

The Camera Effects Platform now includes two products for developers - Frames Studio and AR Studio. He showed a photo of a breakfast, dropped in some 3D text and then added some sharks swimming around the bowl.

CEO Mark Zuckerberg said in a keynote speech that he no longer viewed glasses and spectacles - such as those created by Alphabet Inc., Microsoft Corp., and Snap Inc. "A key part of that journey is making an open platform where any developer can create anything they want", he further added.

This new camera makes use of augmented reality (AR) allowing you to add masks, frames, and objects to your pictures or while you record video (features Snapchat users will be familiar with).

For Facebook users with a VR headset, the social network introduced Facebook Spaces, a new virtual reality meeting space for Facebook contacts. Facebook will generate an avatar based on your photos, which you can customize. There are ways to enhance the interactive experience, such as drawing in the air with a virtual marker.

The launch comes as Facebook faces criticism as it tries to grow into its role as a platform that influences the lives of its nearly 2bn users. Here, Messenger will offer categories, recently used bots, trending bots, and a search field. "By fostering stronger communities and creating more technical awareness, our goal is to empower developers, similar to existing Facebook programs like FbStart, which for the past several years has focused on helping early-stage startups succeed", Archibong wrote in a post.

"Facebook Spaces lets you easily phone a friend in the real world with Messenger video calling, so you can bring even more people into your VR space", says Facebook.

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