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ibusinesslines.com March 24, 2017


Cheerios Seeds: Bees Need Help, So Cereal Maker Giving Away Free Flowers

20 March 2017, 10:53 | Justin Tyler

Save me!Image Sam Greenwood Getty Images

Save me!Image Sam Greenwood  Getty Images

"Pollinators are critical to our environment", the news release said.

The company also launched their #BringBackTheBees project in which they handed out over 1.5 billion wildflower seeds to help the bees pollinate.

Despite the success of the companies wildflower planting efforts a year ago, bee populations throughout North America remain unstable and work remains to be done.

However, not everyone appears to be on the same page with the cereal brand, with ecologist Kathryn Turner telling Lifehacker that several of the seed types are not native to the United States and that they may not even be helpful for bees.

Wildflowers can help to increase bee populations by providing nectar and pollen, and Cheerios has pledged to grow 3,300 acres of wildflowers on their oat farms by 2020, in addition to giving the seeds away.

"And now bees need people,". "With deteriorating colony health, pollinators everywhere have been disappearing by the millions".


On Monday, Cheerios will be making more seeds available for Canadians.

In a stark reminder that the world's population of bees is plummeting, Cheerios pulled its mascot, Buzz the Bee off the box of Honey Nut Cheerios.

The maker of Cheerios is facing some controversy over its "Bring Back the Bees" campaign.

Bees are the invisible back bone of civilization, and are the fundamental facilitator for 35 per cent of the world's food supply, CNN reported. "By taking the bold step of removing a well-established brand symbol from its packaging, General Mills is further challenging marketing's conventional thinking to underscore its point". The company asked people to plant the seeds in "a bee-friendly habitat in your yard".

"No one thing here is going to save the day, but the more ears that get tuned into the situation, the more likely we're going to end up with a better situation".



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